Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$76,980
Proxy wage for paid media roles in Virginia (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
25,610
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Virginia
Vs. U.S. median
-2.3%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$115,000 / year
Jobs with salary
32
Typical posted range
$102,500 – $192,063 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Virginia
3 cities with paid media jobs
Digital Marketing Specialist - Paid Media & Content
Fred Astaire Dance Studios
In-Office
FULL TIME
July 11, 2026
B2B Growth Marketing Manager - Remote & AI-Driven
Day Translations
In-Office
FULL TIME
July 11, 2026
Remote Growth Marketing Specialist: Meta & Google Ads
United States Digital Space LLC
In-Office
FULL TIME
July 11, 2026
Remote PPC Strategist: Lead Campaigns & Client Impact
Mannix Marketing
In-Office
FULL TIME
July 10, 2026
Remote Digital Marketing Specialist — PPC, SEO & Social
Bootenschipper
In-Office
FULL TIME
July 10, 2026
Remote Digital Acquisition Lead: Paid Media & Funnels
Golden Pet Brands
In-Office
FULL TIME
July 10, 2026
Remote-Ready PPC & Digital Marketing Strategist
The Center for Professional Education, Inc. ("CPE INC.")
In-Office
FULL TIME
July 10, 2026
PPC & Digital Marketing Coordinator
The Center for Professional Education, Inc. ("CPE INC.")
In-Office
FULL TIME
July 10, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Virginia (state)
- Median annual wage
- $76,980
- Mean annual wage
- $87,420
- 10th percentile
- $40,100
- 90th percentile
- $153,300
- Employment
- 25,610
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Virginia
Source: BLS OEWS (2025)