Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$76,980
Proxy wage for paid media roles in Virginia (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
25,610
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Virginia
Vs. U.S. median
-2.3%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$115,000 / year
Jobs with salary
32
Typical posted range
$102,500 – $192,063 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Virginia
3 cities with paid media jobs
Lifecycle Growth Marketing Specialist (Hybrid)
Genworth Financial, Inc.
Hybrid
FULL TIME
July 31, 2026
Wellness Store Lead & Growth Marketing Manager
Restore Hyper Wellness
In-Office
FULL TIME
July 29, 2026
Growth Marketing Manager - AI Insights & Media Buying
Allnaturaltreeexperts
In-Office
FULL TIME
July 25, 2026
Growth Marketing Lead for High-Net-Worth Clients
PNC Financial Services Group, Inc.
In-Office
FULL TIME
July 18, 2026
Growth Marketing Associate — Weekly Pay, Travel & Growth
Merivance Inc.
In-Office
FULL TIME
July 16, 2026
SEO/SEM Growth Lead for High-Volume Client Portfolio
Dominion Enterprises
In-Office
FULL TIME
July 15, 2026
Biotech Digital Growth Marketing Specialist
Dormont Manufacturing Co
In-Office
FULL TIME
July 9, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Virginia (state)
- Median annual wage
- $76,980
- Mean annual wage
- $87,420
- 10th percentile
- $40,100
- 90th percentile
- $153,300
- Employment
- 25,610
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Virginia
Source: BLS OEWS (2025)