Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$76,980
Proxy wage for paid media roles in Virginia (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
25,610
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Virginia
Vs. U.S. median
-2.3%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$115,000 / year
Jobs with salary
32
Typical posted range
$102,500 – $192,063 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Virginia
3 cities with paid media jobs
Hybrid Paid Media Manager | Strategy & Budget Stewardship
Mitsubishi Motors North America, Inc.
Hybrid
FULL TIME
August 22, 2026
Hybrid Digital Marketing Coordinator: Paid Social & CRO
Renewal By Andersen
Hybrid
FULL TIME
August 20, 2026
Senior Associate: Paid Media Marketing Strategist
Capital One National Association
In-Office
FULL TIME
August 20, 2026
Head of AI-Powered Digital Demand & Growth Marketing
Drive Capital
In-Office
FULL TIME
August 17, 2026
AI-Driven Public Sector Growth Marketing Manager
Palo Alto Networks
In-Office
FULL TIME
August 13, 2026
Growth Marketing Coordinator — Digital, Social & Events
Powermonitors
In-Office
FULL TIME
August 8, 2026
Local Growth Marketing Manager & Events Lead
Bath Concepts Independent Dealers
In-Office
FULL TIME
August 7, 2026
Franchise Digital Paid Media Manager — Growth Focus
Goodwin Recruiting
In-Office
FULL TIME
August 5, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Virginia (state)
- Median annual wage
- $76,980
- Mean annual wage
- $87,420
- 10th percentile
- $40,100
- 90th percentile
- $153,300
- Employment
- 25,610
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Virginia
Source: BLS OEWS (2025)