Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$76,980
Proxy wage for paid media roles in Virginia (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
25,610
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Virginia
Vs. U.S. median
-2.3%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$115,000 / year
Jobs with salary
32
Typical posted range
$102,500 – $192,063 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Virginia
3 cities with paid media jobs

Featured
Digital Marketing Specialist/Associate Consultant
Digital4Startups Inc. | USD $65,000-$90,000
Remote US
Full Time
July 8, 2026

Remote US
Full Time
July 21, 2026

Remote US
Full Time
July 16, 2026
Remote SEO & Paid Media Specialist | Growth-Focused
Ellenco Estágios e Treinamentos
In-Office
FULL TIME
September 7, 2026
In-Office
FULL TIME
September 7, 2026
Strategic Veterinary Growth Marketing Lead (Remote)
Western Veterinary Partners
In-Office
FULL TIME
September 7, 2026
Vice President of Growth Marketing (California)
Etna Interactive
In-Office
FULL TIME
September 7, 2026
Growth Marketing Lead — Strategy, Performance & Ops (California)
Etna Interactive
In-Office
FULL TIME
September 7, 2026
In-Office
FULL TIME
September 7, 2026
Remote VP of Growth Marketing - Demand Gen & ABM Leader (Northern)
Valid8 Financial, Inc.
In-Office
FULL TIME
September 7, 2026
Vice President of Growth Marketing (Northern)
Valid8 Financial, Inc.
In-Office
FULL TIME
September 7, 2026
In-Office
FULL TIME
September 7, 2026
Remote Growth Marketing Strategist | GTM & Campaigns
Sunstone HR Consulting
In-Office
FULL TIME
September 7, 2026
Remote SEM Account Manager | Google Ads Specialist
Audacy, Inc.
In-Office
FULL TIME
September 7, 2026
Vice President of Growth Marketing (Menlo Park)
Valid8 Financial, Inc.
In-Office
FULL TIME
September 7, 2026
Remote VP of Growth Marketing - Demand Gen & ABM Leader (Menlo Park)
Valid8 Financial, Inc.
In-Office
FULL TIME
September 7, 2026
Growth Marketing Campaign Manager
Success Academy Charter Schools
In-Office
FULL TIME
September 7, 2026
In-Office
FULL TIME
September 7, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Virginia (state)
- Median annual wage
- $76,980
- Mean annual wage
- $87,420
- 10th percentile
- $40,100
- 90th percentile
- $153,300
- Employment
- 25,610
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Virginia
Source: BLS OEWS (2025)
