Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$61,950
Proxy wage for paid media roles in New Mexico (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
1,610
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in New Mexico
Vs. U.S. median
-21.3%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Not enough salary data in this filter yet to build a snapshot. Other channels may still show one when more listed salaries are available.
Cities in New Mexico
1 city with paid media jobs
indicates external job listing (opens in new tab)
ROI-Driven SEO/SEM Digital Marketing Specialist
Xynergy® Media & Digital Marketing
In-Office
FULL TIME
June 14, 2026
SEO / SEM Digital Marketing Specialist
Xynergy® Media & Digital Marketing
In-Office
FULL TIME
June 14, 2026
Digital Trafficker: Google Ads Lead Gen (Santa Fe)
Hogares Unión Oficial.
In-Office
FULL TIME
May 28, 2026
Shopify & Paid Media Growth Specialist
The Indian Pueblo Cultural Center, Inc.
In-Office
FULL TIME
May 24, 2026
Digital Trafficker: Google Ads Lead Gen (Santa Fe)
Hogares Unión Oficial.
In-Office
FULL TIME
May 23, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 57%
- Men 43%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- New Mexico (state)
- Median annual wage
- $61,950
- Mean annual wage
- $67,090
- 10th percentile
- $41,600
- 90th percentile
- $98,060
- Employment
- 1,610
- U.S. median (same SOC)
- $78,760
Median annual wage trend
New Mexico
Source: BLS OEWS (2025)