• Company Intro: Weve reimagined the second home category — pairing a thoughtfully designed co-ownership model with simplified financials, equitable scheduling, and dedicated local property management, so owners get the joy of a true second home without the hassle.
• Company Intro: Since launch, Pacaso has facilitated more than $1.2 billion in gross real estate transactions and service fees across 40+ destinations in the U.
• Company Intro: Weve raised over $300 million in cumulative equity funding, closed the largest real estate Regulation A+ offering of 2025, and reserved the Nasdaq ticker PCSO as we build toward a public listing.
• Company Intro: 5, Forbes Americas Best Startup Employers (2026) — our second consecutive Top 10 ranking
• Company Intro: Newsweeks Americas Greatest Startup Workplaces (2025)
• Company Intro: Winner, 2025 Inman Best of Proptech Awards — Consumer Experience & Marketplace Innovation
• Company Intro: LinkedIn Top Startup (2022) · Glassdoor Best Places to Work, #6 (2022)

We’re looking for a contract growth marketer to run paid acquisition and a structured testing program on Pacaso’s growth team. You’ll help shape the growth plan with the team, then build the campaigns, launch the tests, manage the budgets and report the results yourself. You’ll be an embedded member of the growth team, a small cross-functional group focused on acquisition, conversion and testing, joining its standups and planning and working daily with lifecycle, creative, analytics and web partners.

The role sits where deep channel craft meets automation: we’re building our paid media operation to run on AI, with agents that monitor, pace, flag and recommend across our accounts, and that system is only as good as the expert inside it. You’ll be that expert, in the accounts every day, knowing why a number moved before the dashboard does, and teaching the system what good looks like. You will report to our Director, Paid Digital, who owns media strategy and the full budget.

You’ll also work closely with Product, Data and our Sales team, who live with the quality of every lead you bring them. Most of your time goes to execution: campaign builds, launches, QA, optimization and reporting. Build, launch and optimize campaigns across the required platforms listed below.

Manage structure, bidding, budgets, audiences and pacing to hit cost per qualified lead and cost per tour targets. Help us become AI-native. Find and put in place AI-native ways to build and maintain campaigns.

Our campaigns are AI-enhanced today; the goal is for them to be AI-native.

Execute the testing program.

• Run A/B and multivariate tests across audiences, creative, offers and channels from a prioritized backlog the growth team agrees on.
• Set up and use offline conversions (consultations, tours, opportunities, closed sales) so each platform learns what a real buyer looks like.
• Lead creative testing.
• Write test briefs with the creative team, set up clean creative tests, and report which concepts, hooks and formats win, and why.

Recommend budget shifts.

• Bring a point of view on where the next dollar should go, using incrementality, not just platform-reported ROAS.

Every idea is a hypothesis until the data says otherwise. No mid-test edits that break the read.

• A/B and multivariate tests, in-platform and on-site
• Conversion lift and brand lift studies

With a long, considered purchase, many tests need a leading indicator, such as a booked consultation or tour, as the primary metric.

Platforms

For required platforms, youve managed real budget yourself, recently.

• Google Ads: Search
• Google Ads: Performance Max Asset groups, audience signals, brand exclusions, keeping PMax from absorbing branded search
• Google Ads: Demand Gen and YouTube Video and image creative testing, custom and lookalike segments, view-through measurement, brand lift studies
• Google Ads: Display and remarketing Placement exclusions, frequency caps, remarketing windows for a long sales cycle
• Meta (Facebook and Instagram) Advantage+ campaigns, Conversions API, offline events, creative-led targeting, Reels and Stories, lift studies
• LinkedIn Title, seniority and company targeting, Lead Gen Forms, Conversions API, Thought Leader Ads, cost control on high CPMs
• Community and interest targeting, conversation ads, pixel and Conversions API, native-feeling creative
• Microsoft Ads Google import plus its own tuning, LinkedIn profile targeting
• CTV through YouTube or programmatic, geo-holdout measurement for upper funnel
• Affluent audience segments, contextual placements in travel, design and finance publishers
• TikTok Creator-style creative testing, plus testing different targeting types and creative formats, and using hypotheses and tests to define how we measure the channel
• AI search and answer engine ads Curiosity about emerging ad placements in AI assistants and AI search results

You judge channels on what they cause, not what they claim. Platform-reported numbers are one input, checked against our CRM and against tests. Google Tag Manager, GA4, Heap Analytics and server-side conversion APIs.

Sending CRM stages (consultation, tour, opportunity, close) back to ad platforms and closing the loop on lead quality. You know the limits of last-click and platform attribution, are comfortable with holdouts and geo tests, and are familiar with marketing mix modeling.

Unit economics.

Data.

• Strong in Sheets or Excel. SQL is a plus.
• Our stack includes Salesforce, Redshift, Heap and Iterable.

AI.

• You use AI tools daily for analysis, ad variants, search term mining, audience research and reporting, and you use each platforms AI features with judgment.
• You check the output before it ships.

• 4+ years in growth and performance marketing, doing the execution yourself, at a fast-growing company or growth agency
• AI fluency. AI is part of how you work every day.
• You use it to analyze performance, mine search terms, generate and test ad variants, build briefs and draft reports, and you can show us workflows youve built.
• 1M+ in lifetime ad spend managed personally, across at least four of the required platforms
• Experience with high-consideration, long-cycle purchases such as real estate, travel, financial services, automotive, B2B or premium goods
• Lead generation optimized to CRM outcomes, not just form fills
• Clear writing. Comfort working independently as a contractor: you set your own cadence, flag risks early and need little management
• Experience reaching affluent or high-net-worth audiences
• Salesforce offline conversion setups
• SQL, and exposure to marketing mix modeling or third-party incrementality measurement
• Work for a premium brand, with an eye for creative that doesnt feel like an ad

6 month contract with option to extend ~$Youll work inside Pacasos ad accounts, and all accounts, audiences and creative remain Pacasos. We invest in our Crew the way we invest in our homes — thoughtfully, generously, and with care.

• Competitive base salary and meaningful equity — every Crew member shares in what were building
• Premium medical, dental, and vision coverage for you and your family
• Sponsored memberships to One Medical, Peloton, and WellHub for whole-person, modern healthcare
• 401(k) to help you build long-term security
• Home office stipend and a monthly internet and cell phone reimbursement to set you up for great remote work
• We welcome applicants of every race, religion, national origin, gender, sexual orientation, gender identity, gender expression, age, ability, and background — including veterans and individuals with disabilities.
• We believe a Crew as diverse as the owners we serve makes Pacaso stronger, and were committed to building a workplace where every voice belongs.