Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$88,190
Proxy wage for paid media roles in New Jersey (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
22,990
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in New Jersey
Vs. U.S. median
+12.0%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$118,300 / year
Jobs with salary
34
Typical posted range
$82,000 – $140,175 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in New Jersey
4 cities with paid media jobs
indicates external job listing (opens in new tab)
Strategic Paid Media & Email Marketing Specialist
NUS Consulting Group
In-Office
FULL TIME
June 15, 2026
Bilingual Growth Marketing Manager (Korean) – B2B SaaS
SBT Global, Inc.
In-Office
FULL TIME
June 14, 2026
Brand & Growth Marketing Specialist
The Atlantic Federal Credit Union
In-Office
FULL TIME
June 14, 2026
Growth Marketing Director: Scale Revenue & Lifecycle
Cengage Group |
$138,200 - $179,650
In-Office
FULL TIME
June 14, 2026
Healthcare Paid Search Specialist: Optimize ROI & Campaigns
Broughton Group
In-Office
FULL TIME
June 14, 2026
Growth Marketing Specialist - Madison, NJ
Anywhere Integrated Services
In-Office
FULL TIME
June 10, 2026
Growth Director: Digital Marketing, Paid Media & SEO
Brother International Corporation |
$160,000-$180,000
In-Office
FULL TIME
June 10, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 49%
- Men 51%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- New Jersey (state)
- Median annual wage
- $88,190
- Mean annual wage
- $94,660
- 10th percentile
- $49,900
- 90th percentile
- $145,010
- Employment
- 22,990
- U.S. median (same SOC)
- $78,760
Median annual wage trend
New Jersey
Source: BLS OEWS (2025)