Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$88,190
Proxy wage for paid media roles in New Jersey (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
22,990
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in New Jersey
Vs. U.S. median
+12.0%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$114,750 / year
Jobs with salary
42
Typical posted range
$82,000 – $134,400 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in New Jersey
2 cities with paid media jobs
Remote US
Full Time
July 16, 2026
Remote US
Full Time
July 21, 2026
Featured
Digital Marketing Specialist/Associate Consultant
Digital4Startups Inc. | USD $65,000-$90,000
Remote US
Full Time
July 8, 2026
Growth Marketing Manager - Build an In-House B2B IT Engine
Link High Technologies Inc.
In-Office
FULL TIME
September 4, 2026
CRO & Growth Marketing Lead for Multi-Industry B2B
Wealthy Recruiting
In-Office
FULL TIME
September 2, 2026
Senior Social Media & Paid Ads Manager for Law Firms
Accel Marketing Solutions, Inc.
In-Office
FULL TIME
August 27, 2026
Franchise Growth Marketing Strategist (Hybrid NJ)
Kumon North America, Inc.
Hybrid
FULL TIME
August 26, 2026
Mobility Campaigns Growth Marketing Specialist
Verizon Communications
In-Office
FULL TIME
August 23, 2026
Hybrid Mobility Growth Marketing Specialist for SMB
Verizon Communications
Hybrid
FULL TIME
August 23, 2026
Mobility Campaigns Growth Marketing Specialist
Verizon Corp Rsrcs Group
In-Office
FULL TIME
August 21, 2026
Growth Marketing Director: Scale Revenue & Lifecycle
Cengage Group
In-Office
FULL TIME
August 19, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 49%
- Men 51%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- New Jersey (state)
- Median annual wage
- $88,190
- Mean annual wage
- $94,660
- 10th percentile
- $49,900
- 90th percentile
- $145,010
- Employment
- 22,990
- U.S. median (same SOC)
- $78,760
Median annual wage trend
New Jersey
Source: BLS OEWS (2025)