Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$88,190
Proxy wage for paid media roles in New Jersey (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
22,990
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in New Jersey
Vs. U.S. median
+12.0%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$118,300 / year
Jobs with salary
34
Typical posted range
$82,000 – $140,175 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in New Jersey
4 cities with paid media jobs
indicates external job listing (opens in new tab)
Growth Marketing Manager
Hong Kong Study Skills Research Institute
In-Office
FULL TIME
June 24, 2026
Director, Performance & Growth Marketing
Metagenics |
$180,000- $205,000
In-Office
FULL TIME
June 23, 2026
Digital Marketing Manager - Paid Social, Programmatic & Creative
TD Bank |
$91,000 - $145,600
In-Office
FULL TIME
June 22, 2026
Growth Marketing Lead — Newsletter & Membership Growth (Hybrid)
Democracy Docket
Hybrid
FULL TIME
June 21, 2026
Growth Marketing Leader (Remote) - Brand & Demand Builder
RPM Healthcare
In-Office
FULL TIME
June 20, 2026
Growth Marketing Specialist - Data-Driven Growth, Hybrid
MSS MJH Shared Services
Hybrid
FULL TIME
June 20, 2026
Director, Digital Marketing, Paid Media & Search Engine Optimization
Brother International Corporation
In-Office
FULL TIME
June 16, 2026
Growth Director: Digital Marketing, Paid Media & SEO
Brother International Corporation |
$160,000-$180,000
In-Office
FULL TIME
June 15, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 49%
- Men 51%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- New Jersey (state)
- Median annual wage
- $88,190
- Mean annual wage
- $94,660
- 10th percentile
- $49,900
- 90th percentile
- $145,010
- Employment
- 22,990
- U.S. median (same SOC)
- $78,760
Median annual wage trend
New Jersey
Source: BLS OEWS (2025)