Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$88,190
Proxy wage for paid media roles in New Jersey (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
22,990
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in New Jersey
Vs. U.S. median
+12.0%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$114,750 / year
Jobs with salary
42
Typical posted range
$82,000 – $134,400 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in New Jersey
2 cities with paid media jobs
Audience Growth Marketing Manager – Performing Arts
Dayton Performing Arts Alliance
In-Office
FULL TIME
August 30, 2026
Paid Media Specialist - Remote Ready with 100% Benefits
Johnson Group
In-Office
FULL TIME
August 30, 2026
Remote Paid Media Specialist - B2B Healthcare Tech
Hardenbergh Group
In-Office
FULL TIME
August 30, 2026
In-Office
FULL TIME
August 30, 2026
Senior SEM Manager B2B Growth (Remote)
Northern-Safety-Company-1
In-Office
FULL TIME
August 30, 2026
Remote Paid Search Strategist — Own Strategy & Revenue
Signature Media
In-Office
FULL TIME
August 30, 2026
Remote Digital Marketing Strategist: PPC & SEO Lead
Blacksmith Agency
In-Office
FULL TIME
August 30, 2026
In-Office
FULL TIME
August 30, 2026
Senior Paid Advertising Strategist - Growth Lead (Remote)
Embedded Shishya
In-Office
FULL TIME
August 30, 2026
Remote Marketing Content Designer - AI-Driven Paid Ads
ReminderMedia
In-Office
FULL TIME
August 30, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 49%
- Men 51%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- New Jersey (state)
- Median annual wage
- $88,190
- Mean annual wage
- $94,660
- 10th percentile
- $49,900
- 90th percentile
- $145,010
- Employment
- 22,990
- U.S. median (same SOC)
- $78,760
Median annual wage trend
New Jersey
Source: BLS OEWS (2025)