About the Role

Hybrid in Montclair, NJ

Salary: $100-125K + Bonus

We are seeking a data-driven, results-oriented Digital Marketing Manager to help accelerate the growth of a direct-to-consumer (DTC) e-commerce business. This individual will take ownership of Google Ads performance, identifying opportunities to optimize paid media investments, improve return on ad spend (ROAS), and drive profitable online revenue growth.

The ideal candidate combines hands-on Google Ads expertise with a strong understanding of e-commerce performance marketing, customer acquisition, and conversion optimization. This is an opportunity for a strategic, analytical marketer who knows how to turn campaign data into actionable insights and measurable business results.

Key Responsibilities

Optimize Google Ads Performance: Monitor, analyze, and optimize Google Ads campaigns to maximize ROAS, improve campaign efficiency, and drive profitable revenue growth.

Manage Paid Search Strategy: Develop and execute strategies across Google Search, Shopping, Performance Max, and other relevant Google Ads campaign types to increase traffic, conversions, and sales.

Analyze Advertising Spend: Regularly evaluate campaign performance, budgets, bidding strategies, keyword effectiveness, and audience targeting to identify opportunities to reduce wasted spend and improve return on investment.

Drive E-Commerce Growth: Develop and implement paid media strategies focused on customer acquisition, increasing online sales, and scaling revenue while maintaining efficient acquisition costs.

Monitor KPIs and Reporting: Track and report on key performance metrics, including ROAS, cost per acquisition (CPA), conversion rates, click-through rates, and revenue generated from paid campaigns.

Conduct Ongoing Testing: Test ad copy, keywords, bidding strategies, campaign structures, and audience segments to continuously improve performance.

Optimize Product Campaigns: Evaluate product feeds, Google Merchant Center, and Shopping campaign performance to improve product visibility and maximize sales opportunities.

Collaborate on Conversion Optimization: Identify opportunities to improve landing pages, website conversion rates, and the overall customer journey to increase the value of paid traffic.

Scale What Works: Translate performance insights into actionable recommendations for increasing advertising investment in high-performing campaigns and channels.

Qualifications

Proven experience managing and optimizing Google Ads campaigns for a DTC or e-commerce business

Demonstrated success improving ROAS, driving online revenue, and scaling paid advertising profitably.