Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$76,370
Proxy wage for paid media roles in Maryland (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
13,570
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Maryland
Vs. U.S. median
-3.0%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$94,553 / year
Jobs with salary
11
Typical posted range
$71,250 – $98,527 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Maryland
2 cities with paid media jobs
indicates external job listing (opens in new tab)
Advertising & Analytics Strategist (paid media) - Hybrid
missionagency
Hybrid
FULL TIME
July 13, 2026
Hybrid Paid Media Marketing Lead: Strategy & Growth
Dormont Manufacturing Company
Hybrid
FULL TIME
July 13, 2026
Growth Marketing Manager — Social, PPC & SEO
Hunter Super Techs - TurnPoint
In-Office
FULL TIME
July 12, 2026
Growth-Focused Digital Marketing Manager (PPC & SEO)
TryApplyNow |
$70k-$75k
In-Office
FULL TIME
July 11, 2026
Digital Strategist, Paid Media & SEO Focus
Full Sail Media Design LLC
In-Office
FULL TIME
July 10, 2026
Senior Marketing Specialist - Paid Media (Hybrid)
Dormont Manufacturing Co
Hybrid
FULL TIME
July 9, 2026
Advertising & Analytics Strategist (paid media) - Hybrid in Baltimore
Energy Jobline ZR
Hybrid
FULL TIME
July 8, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 56%
- Men 44%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Maryland (state)
- Median annual wage
- $76,370
- Mean annual wage
- $85,610
- 10th percentile
- $41,600
- 90th percentile
- $145,600
- Employment
- 13,570
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Maryland
Source: BLS OEWS (2025)