Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$76,370
Proxy wage for paid media roles in Maryland (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
13,570
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Maryland
Vs. U.S. median
-3.0%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$94,553 / year
Jobs with salary
11
Typical posted range
$71,250 – $98,527 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Maryland
2 cities with paid media jobs
indicates external job listing (opens in new tab)
Strategic Branch Growth Marketing Manager
Lafayette Federal Credit Union
In-Office
FULL TIME
July 20, 2026
Growth Marketing Manager (B2B Digital Campaigns)
Meso Scale Diagnostics, LLC.
In-Office
FULL TIME
July 19, 2026
Legal Intake & Growth Marketing Manager
Santoni, Vocci & Ortega, LLC
In-Office
FULL TIME
July 18, 2026
Growth Marketing Manager - DTC & Ecommerce (Hybrid)
The Midtown Group
Hybrid
FULL TIME
July 17, 2026
Senior Construction Brand & Growth Marketing Manager
Corenic Construction
In-Office
FULL TIME
July 17, 2026
Senior Ecommerce Growth Marketing Manager
Initial Therapeutics, Inc.
In-Office
FULL TIME
July 17, 2026
Growth Marketing Intern — Flexible Hours & Course Credit
Pest Hunters of Columbia-Ellicott City
In-Office
FULL TIME
July 15, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 56%
- Men 44%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Maryland (state)
- Median annual wage
- $76,370
- Mean annual wage
- $85,610
- 10th percentile
- $41,600
- 90th percentile
- $145,600
- Employment
- 13,570
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Maryland
Source: BLS OEWS (2025)