About the Company
Marketing firm with over 40 years of success, specializing in radio, print, broadcast, digital, and branding. Clients span a range of industries, including retail, media, nonprofit, technology, entertainment, and hospitality.
Benefits
- Medical insurance
- 401(k)
- Unlimited PTO
- Paid holidays, including a company shutdown the last week of December
- Summer Fridays
- Flex time
- Cell phone stipend
- Professional development (training, memberships, and conferences)
- Philanthropic support
- Hybrid, 2 day a week
Responsibilities
- Develop digital media strategies that work in tandem with the integrated media plan and overall advertising strategy
- Design, build, and manage SEM campaigns, including account structure, keyword research, bid strategy and management, ad copy, and other core PPC functions
- Create and interpret reports that measure campaign delivery against KPIs and identify opportunities to improve performance
- Interpret, summarize, and communicate learnings from primary and secondary data to continuously improve ROI on client budgets
- Manage multiple projects with close attention to detail, deadlines, budgets, and timelines
- Collaborate with media and client services teams while also working independently
Qualifications
- Thorough knowledge of Google Ads and Microsoft Ads, plus bid management tools
- Knowledge of advanced interactive targeting technologies
- Experience with third-party ad serving, campaign trafficking, and web analytics tools such as Google Analytics and Adobe Analytics
- Working knowledge of HTML, CSS, and JavaScript
- Strong analytical and Excel skills, along with strong written and verbal communication
- Passion for digital media and a drive to stay current on search marketing trends and best practices
How to Apply for this Paid Media Job
Posted In
Expert Level PPC and Paid Social Jobs, Agency Jobs, Amazon Advertising Jobs, Google Advertising Jobs, Microsoft/Bing Advertising Jobs, Paid Search (SEM) Jobs