Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$59,690
Proxy wage for paid media roles in Louisiana (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
5,360
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Louisiana
Vs. U.S. median
-24.2%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Not enough salary data in this filter yet to build a snapshot. Other channels may still show one when more listed salaries are available.
Cities in Louisiana
3 cities with paid media jobs
indicates external job listing (opens in new tab)
Senior Paid Search Strategist: ROI, Data-Driven & Mentorship
Click Here Digital?
In-Office
FULL TIME
July 23, 2026
Creative Strategist: Story-Driven Social Ads Specialist
SCHEMA M GmbH
In-Office
FULL TIME
July 22, 2026
Growth Marketing Leader: Build a Data-Driven Demand Engine
Chris Corzo Injury Attorneys
In-Office
FULL TIME
July 20, 2026
Digital Marketing Strategist - Paid Social & Search Lead
OrthoSynetics
In-Office
FULL TIME
July 14, 2026
Growth Marketing Representative — Leads, Bonus & PTO
Paulen Luttgeharm - State Farm Agent
In-Office
FULL TIME
July 12, 2026
Growth Marketing Director: Scale Revenue & Lifecycle
Cengage Group
In-Office
FULL TIME
June 23, 2026
Sports Digital Marketing Coordinator: Email & Paid Media
Benson Enterprises
In-Office
FULL TIME
June 17, 2026
Paid Search Strategist: ROI-Driven Campaign Optimizer
Click-Here-Digital-2
In-Office
FULL TIME
June 14, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Louisiana (state)
- Median annual wage
- $59,690
- Mean annual wage
- $68,520
- 10th percentile
- $32,130
- 90th percentile
- $111,550
- Employment
- 5,360
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Louisiana
Source: BLS OEWS (2025)