Job Description

As a Senior Paid Search Analyst, you will lead the management and optimization of advanced paid search campaigns across platforms like Google Ads and Bing Ads, driving ROI and traffic through strategic, data-driven approaches. You will analyze performance metrics, implement optimizations, conduct A/B testing, and collaborate with account managers and clients to align campaigns with business goals. In addition to managing complex budgets and ensuring quality, you will mentor junior analysts, conduct QA, and facilitate cross-departmental training. With a focus on innovation and staying ahead of industry trends, you will play a critical role in delivering competitive, cutting-edge paid search solutions.

Job Responsibilities:

• Plan, execute, and optimize paid search campaigns based on client goals and objectives.
• Direct management of 20-30 automotive paid search accounts, with individual budgets ranging from $25k-$150k per account per month.
• Collaborate closely with account managers on strategy, provide campaign performance and recommend opportunities for improvement. 
• Maintain performance standards on all assigned accounts
• Monitor Budget Pacing, Conversion Tracking, and Traffic Quality
• Monitor and analyze campaign performance such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization and improvement.
• Test products to determine propensity to drive positive results.
• Generate regular reports to track campaign performance and communicate key findings.
• Stay up to date on the latest industry trends, best practices to ensure our paid search strategies remain cutting-edge and competitive. 
• Facilitate Training for Associate Paid Search Analysts and Paid Search Analysts
• Mentorship for New Paid Search Analysts
• QA accounts for other members of the Paid Search Team
• Oversight and Troubleshooting on Paid Search Accounts
• Manage Portfolio wide performance and benchmarking
• Facilitating cross departmental relationships and cross departmental trainings
• Conducting A/B tests and developing new strategies or tools
• Presenting Data To other departments 

Required Qualifications:

• Minimum 3-5  years of experience with paid search campaign management
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  Senior Level PPC and Paid Social Jobs, Salary Listed, Agency Jobs, Google Advertising Jobs, Microsoft/Bing Advertising Jobs, Paid Search (SEM) Jobs