Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$76,980
Proxy wage for paid media roles in Virginia (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
25,610
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Virginia
Vs. U.S. median
-2.3%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$115,000 / year
Jobs with salary
32
Typical posted range
$102,500 – $192,063 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Virginia
3 cities with paid media jobs
Remote US
Full Time
July 16, 2026
Remote US
Full Time
July 21, 2026
Featured
Digital Marketing Specialist/Associate Consultant
Digital4Startups Inc. | USD $65,000-$90,000
Remote US
Full Time
July 8, 2026
Growth Marketing Lead - Omni-Channel & AI-Driven Campaigns
PNC Financial Services Group, Inc.
In-Office
FULL TIME
September 5, 2026
B2B Growth Marketing Manager | SaaS & Consulting
Chmura Economics & Analytics
In-Office
FULL TIME
September 4, 2026
Brand Media Strategist: Paid Media & Campaigns
Capital One National Association
In-Office
FULL TIME
August 28, 2026
Digital Growth Manager - Paid Media, SEO & CRO
Massanutten Resort
In-Office
FULL TIME
August 24, 2026
Senior Growth Marketing Manager — Mid‑Market Accounts
Xometry Europe
In-Office
FULL TIME
August 22, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Virginia (state)
- Median annual wage
- $76,980
- Mean annual wage
- $87,420
- 10th percentile
- $40,100
- 90th percentile
- $153,300
- Employment
- 25,610
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Virginia
Source: BLS OEWS (2025)