Social Media Marketing Specialist

Location: Kill Devil Hills, NC (On-Site / Not Remote)

Brands: Kitty Hawk Kites | Kitty Hawk Surf Co. | Life is Good

About Us

We’re a multi‑brand Outer Banks company built around adventure, retail, and unforgettable experiences. From kites and surf gear to hang gliding and coastal lifestyle apparel, our mission is to create uplifting experiences and share the best of OBX culture with the world. We’re looking for a data‑driven social media marketer to bring structure, consistency, and performance to our social media and paid efforts.

The Role

You will own the execution, optimization, and performance of our social media and paid advertising—working in close partnership with a dedicated Content Manager who produces all photo and video assets. This role is about turning content into results, through strong collaboration, planning, and performance‑driven decision making.

Key Responsibilities

Content Partnership & Planning (Core to the Role)

Work hand‑in‑hand with the Content Manager daily

Build and maintain a weekly content calendar

Help guide content needs based on performance insights

Ensure alignment between creative output and marketing goals

Content Execution

Ensure consistent posting (minimum 10 posts/week across brands)

Balance content across

Retail

Ecommerce

Events

Adventure/recreation

Optimize captions, timing, and formatting for performance

Social Media Management

Manage day‑to‑day posting across:

Facebook & Instagram (primary focus)

Pinterest (secondary support for ecommerce)

TikTok (limited/secondary involvement for now)

Continuously test and improve engagement and reach

Paid Advertising (Meta Focus)

Execute and manage ~$10,000/month in ad spend

Build, launch, and optimize campaigns on:

Meta (Facebook & Instagram)

Support additional platforms as needed

Improve ROAS, conversions, and campaign efficiency over time

Performance Tracking & Reporting

Track and report weekly on

Post consistency and output

Engagement rates

ROAS

Ecommerce and recreation revenue impact

Provide clear insights and recommendations to improve performance

Community Engagement

Respond to comments and messages across platforms

Support turning social engagement into customer relationships and sales opportunities

What We’re Looking For

Experience managing social media + paid Meta ads

Strong understanding of how to optimize content for performance

Data‑driven mindset (comfortable owning KPIs like ROAS, engagement, etc.)

Highly organized and consistent executor

Comfortable collaborating closely with a creative/content partner

Ability to manage multiple brands simultaneously

Bonus Points

Experience with retail, ecommerce, or tourism brands

Familiarity with Pinterest for ecommerce support

Passion for beach lifestyle, outdoor adventure, or OBX culture

Why This Role is Different

Unique partnership between content + marketing

Blend of retail, ecommerce, and experiences

Work across multiple established brands

Live and work in the Outer Banks

Growth Opportunity

This role will begin execution‑focused, with the opportunity to grow into owning strategy and expanding impact over time.

How to Apply

Interested in joining our team? Send your resume and a brief introduction to <a href="mailto:[email protected]">[email protected]</a>, or apply directly at kittyhawk.com. Kitty Hawk Kites, Inc is an Equal Opportunity Employer.

Department: Kitty Hawk Kites

This is a full time position

READY TO APPLY??? Visit Careers at Kitty Hawk Kites, Inc.

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