Position

Associate Manager, Paid Media

Location

NYC – 1211 Ave of the Americas, Midtown Manhattan office. Work on-site 3 days per week.

Employment Type

Full time

About the Role

Dow Jones is seeking an Associate Manager, Paid Media to support the execution of Upper and Mid-Funnel campaigns across its portfolio, including WSJ, MarketWatch, and Barron’s. This role will help bring to life campaigns through paid media and barter partnerships to drive awareness, consideration, and subscription growth.

You Will

Lead sourcing, structuring, and negotiating of all barter campaigns ($10M+), maximizing value and ROI. Oversee daily operations, logistics, monitoring of spending, strategy adherence, value fulfillment, and timely asset delivery to partners.

Help manage the technical execution of campaigns – QA'ing builds, monitoring daily performance, and optimizing targeting strategies across social and digital platforms.

Identify and implement opportunities to leverage AI tools for daily tasks, such as performance analysis, creative optimization, and campaign reporting, to enhance efficiency and streamline workflows.

Maintain strong relationships with barter partners, external OOH, programmatic, and social platforms. Evaluate barter proposals and ensure all contractual requirements are fulfilled.

Actively track and report on campaign performance, establishing clear KPIs and regular updates to the broader team on success metrics.

Assist in managing media budgets and tracking barter trade balances to ensure we are reaching relevant audiences.

Assist in driving Upper and Mid-Funnel KPIs (awareness/consideration) to grow positive affinity for WSJ, MarketWatch, and Barron’s, ultimately leading to subscriber growth.

Maintain a pulse on industry trends, platform updates, and new media partners to identify fresh opportunities for barter or paid growth.

You Have

5+ years of experience in paid media (agency or client-side), with exposure to brand-focused campaigns and/or media trade and barter.

Familiarity with upper- and mid-funnel campaign metrics and optimization tactics for OOH, Video, Audio, Display, Social.

Experience working within social media ad platforms (e.g., DV360, Google Ads, Meta, TikTok, X, Reddit, LinkedIn, Snap) and media planning tools.

A proven track record of managing the "nitty-gritty" of campaign delivery, from QA'ing to tracking delivery against a media plan.

Strong skills in interpreting performance data (Google Sheets/Excel) and translating numbers into clear status reports.

Highly detail-oriented and capable of managing multiple projects and vendor timelines simultaneously in a fast-paced environment.

A self-starter who takes ownership of the execution process and seeks out ways to improve operational efficiency.

A bachelor's degree in marketing, business administration, or a related field is preferred, or equivalent experience.

Benefits

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Comprehensive Medical, Dental and Vision Insurance Plans

Education Benefits

Paid Maternity and Paternity Leave

Family Care Benefits

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets.

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at <a href="mailto:[email protected]">[email protected]</a>. Please put "Reasonable Accommodation" in the subject line.

Business Area

Dow Jones – Marketing

Job Category

Marketing & Product Management

Union Status

Union role

Base Pay Range

$80,000.00 – $100,000.00

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