The Senior Manager, Paid Search will be the primary architect of our Search marketing strategy. This leader will help build a program rooted in incrementality, omnichannel lift, and algorithmic efficiency. They will lead a team responsible for our Search, Shopping, PMAX and App campaigns, integrating MMM insights into tactical execution, and leading data-driven optimizations to drive business growth.

This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.

A day in the life as a Senior Manager, Paid Search…

Lead Paid Search strategy across Google, Bing and Apple Ads including program mix, structure, feed and creative optimizations and signals for algorithmic bidding

Oversee programs day to day including budgets, mix and a rigorous testing roadmap to ensure spend aligns with business goals

Utilize advanced algorithms, automation and innovative tech integration to drive measurable omni impact and efficiencies in platform.

Partner with Analytics lead to action off of MMM (Marketing Mix Modeling) and customer insights, driving the program toward incremental results

Collaborate with internal teams including Brand, Performance and Email Marketing, eCommerce, SEO/GEO, CRM, Analytics to drive total business outcomes

Serve as the organization’s Search lead, educating stakeholders on channel opportunities while managing key vendor and agency relationships

Own internal clarity and progress towards evolution to a best in class Search program by staying on top of emerging trends

Lead and manage Search team within Performance Marketing, develop direct reports focusing on data driven, collaborative & customer-focused skillsets

What you’ll bring to the table…

Deep expertise in Paid Search and Shopping, campaign and feed structure, feed optimization and advanced algorithmic bidding

Knowledge of Google and Bing technical stacks and full campaign offering (Scripts, API led optimizations, Merchant Center) preferred; PMAX required

Experience hands on keys in Google and Bing Ads Platforms and SA360; Adobe Analytics a bonus

Advanced analytical and data visualization skills and a proven record of leveraging data to drive Omni business outcomes

Data and performance driven mindset, passion for testing and proving value through ongoing optimizations

Attention to detail and the ability to manage multiple projects at once

Curiosity and willingness to partner with cross functional teams to understand our customer and business

We’d love to hear from you if you have…

8 years experience in SEM/Paid Search with 3 years in a Retail/eCommerce environment

Bachelor’s degree in Marketing, Advertising, Economics, Statistics or Analytics focus preferred or equivalent work experience

Deep expertise in feed optimization, advanced algorithmic bidding to omni and high value outcomes

Advanced proficiency in Excel required

Agency or Brand experience managing enterprise level Paid Search budgets, omni specialty retail preferred

Retail experience preferred

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