We are looking for a highly skilled Paid Media Specialist to manage and optimize digital advertising campaigns across Google Ads Manager and Meta Ads Manager . This is a full-time, on‑site position based in Lawrence, NY .

This role requires both strong analytical ability and creative thinking to drive performance and maximize return on ad spend.

Key Responsibilities: Plan, launch, and manage paid advertising campaigns in Google Ads Manager and Meta Ads Manager

Monitor campaign performance and make data‑driven optimizations to improve results

Develop and test creative strategies, messaging, and audience targeting

Work closely with our creative execution team to develop, iterate, and refine high‑performing ad assets

Conduct A/B testing to continuously improve both creative and campaign performance

Manage budgets, pacing, and bidding strategies to ensure efficiency and ROI

Analyze campaign data and provide clear reporting and insights

Requirements: Must have proven experience managing campaigns in Google Ads Manager and Meta Ads Manager

Strong understanding of paid media strategy, targeting, and performance optimization

Ability to analyze data and translate insights into actionable improvements

Creative thinker with a test‑and‑learn mindset

Detail‑oriented with strong organizational skills

Nice to Have: Experience with additional advertising platforms

Familiarity with analytics and reporting tools

Understanding of conversion tracking and funnel optimization

Compensation: Salary commensurate with experience

What We’re Looking For: A proactive, results‑driven marketer who combines creative thinking with hands‑on paid media expertise , and can collaborate effectively with creative teams to produce and scale winning ad assets.

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