Status: Full-time

Summary

The Director, Digital Growth Marketing will lead the strategy, execution, and optimization of the Miami Dolphins' customer lifecycle, with responsibility for fan acquisition, engagement, retention, and revenue growth across all stages of the customer journey.

Reporting to the Sr. Director of Revenue Operations, this role will oversee CRM strategy, audience segmentation, marketing automation, customer journey orchestration, and lifecycle communications across email, paid media, SMS, and mobile app channels. The position will serve as a critical connector between Revenue Operations, Ticket Sales, Membership Services, Brand Marketing, Digital Product, Analytics, and Partnership teams to drive measurable business outcomes.

The ideal candidate combines deep expertise in CRM, lifecycle marketing, customer segmentation, paid media strategy, and marketing automation with a strategic mindset focused on maximizing fan value, membership retention, database growth, and lifetime customer value.

Location

This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL.

Responsibilities

Customer Growth & Lifecycle Strategy

Own the Miami Dolphins lifecycle marketing strategy, including acquisition, onboarding, engagement, retention, upsell, and win-back programs

Develop customer journey frameworks that improve fan engagement, increase retention, and drive ticketing and membership revenue

Design and execute audience segmentation strategies that enable personalized communications and experiences across the customer lifecycle

Partner closely with Ticket Sales, Membership Services, Premium Sales, and Analytics teams to support revenue growth initiatives

Establish lifecycle strategies that increase customer lifetime value and strengthen long-term fan relationships

CRM & Marketing Automation

Own lifecycle execution across email, paid media, SMS, and mobile app channels

Lead marketing automation strategy within HubSpot

Develop automated customer journeys, nurture programs, renewal campaigns, onboarding series, and retention workflows

Ensure data quality, audience governance, and lifecycle best practices across all customer communications

Partner with Digital Product teams to improve fan profiling, preference capture, personalization, and first-party data collection

Audience & Segmentation

Develop and maintain customer segmentation frameworks based on behavioral, transactional, demographic, and engagement data

Build audience strategies that improve campaign relevance and marketing efficiency

Partner with Analytics to identify growth opportunities through customer insights, cohort analysis, propensity modeling, and fan behavior trends

Create scalable audience governance and targeting methodologies that can be consistently utilized across the organization

Membership Retention & Revenue Growth

Lead customer marketing initiatives supporting season ticket memberships, premium seating, upgrades, renewals, and retention efforts

Identify opportunities to increase conversion rates, retention rates, and customer value through lifecycle optimization

Support database growth initiatives through lead generation, fan acquisition programs, and customer enrichment strategies

Develop lifecycle programs designed to drive increased engagement and monetization across Dolphins fan segments

Performance Measurement & Optimization

Establish KPIs and reporting frameworks to evaluate lifecycle performance

Monitor campaign effectiveness across engagement, retention, conversion, revenue, and database growth metrics

Lead testing and optimization efforts across lifecycle communications, messaging, timing, audience strategy, and customer journeys

Present insights, recommendations, and performance reporting to executive leadership

Translate data into actionable recommendations that drive improved business outcomes

Cross-Functional Leadership

Serve as a partner to Brand Marketing, Digital Product, Content, Creative, Social Media, and Ticketing teams

Participate in integrated campaign planning to ensure lifecycle programs support key business initiatives and organizational priorities

Lead and mentor lifecycle marketing team members while fostering a culture of accountability, innovation, experimentation, and continuous improvement

Champion a customer-first approach to decision-making across the organization

Qualifications

Bachelor's degree in Marketing, Business, Data Analytics, Communications, or related field

8+ years of experience in CRM, lifecycle marketing, customer marketing, growth marketing, or related disciplines

3+ years of leadership experience managing and developing high-performing teams

Advanced experience with HubSpot Marketing Hub or similar marketing automation platforms

Strong understanding of customer lifecycle management, audience segmentation, retention marketing, and marketing automation

Demonstrated success driving measurable growth through email, SMS, mobile app, CRM, and customer journey optimization

Strong analytical skills with experience interpreting customer and campaign performance data

Exceptional collaboration skills with experience working cross-functionally across marketing, sales, analytics, technology, and operations teams

Experience in sports, entertainment, subscription businesses, hospitality, or customer-centric industries preferred

Featured Benefits

Medical, dental, and vision insurance

Life insurance (including voluntary coverage for spouses and children)

Long term disability insurance

Ticket benefits for events including Miami Dolphins games, the Formula 1 Hard Rock Grand Prix, and the Miami Open

Employee gym, subsidized lunch program, and discounts on a variety of products and services

401k, paid time off (PTO), and company holidays

The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening.

It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.

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