Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$75,450
Proxy wage for paid media roles in Florida (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
60,770
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Florida
Vs. U.S. median
-4.2%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$93,750 / year
Jobs with salary
38
Typical posted range
$85,000 – $110,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Florida
7 cities with paid media jobs
indicates external job listing (opens in new tab)
Brand Growth Marketing Manager — Social, Content & Influencers
VALE Healthy Kitchen
In-Office
FULL TIME
July 21, 2026
Fully Remote Growth Marketing Lead for Healthcare Housing
Valid8 Financial, Inc.
In-Office
FULL TIME
July 21, 2026
Growth Marketing & Events Strategist
MINA TRAINING AND CERTIFICATION INC
In-Office
FULL TIME
July 21, 2026
Growth Marketing Agent | Campaigns & Analytics
Urban Park Services
In-Office
FULL TIME
July 21, 2026
Growth Marketing Manager — Brand & Campaigns Lead
The Water Restoration Group LLC
In-Office
FULL TIME
July 21, 2026
Growth-Focused Digital Marketing Manager - Paid Media & SEO
Daley and Associates
In-Office
FULL TIME
July 21, 2026
NA Growth Marketing Specialist (Hybrid/Remote)
Elevator Services Group
Hybrid
FULL TIME
July 21, 2026
Senior Paid Media Manager , Prime Video Third Party Device Partnerships
Prime Video & Amazon MGM Studios
In-Office
FULL TIME
July 21, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 46%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Florida (state)
- Median annual wage
- $75,450
- Mean annual wage
- $81,010
- 10th percentile
- $38,830
- 90th percentile
- $130,570
- Employment
- 60,770
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Florida
Source: BLS OEWS (2025)