Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$76,980
Proxy wage for paid media roles in Virginia (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
25,610
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Virginia
Vs. U.S. median
-2.3%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$115,000 / year
Jobs with salary
24
Typical posted range
$110,000 – $288,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Virginia
3 cities with paid media jobs
indicates external job listing (opens in new tab)
Growth Marketing Lead for New Development & Acquisitions
AVALON BAY COMMUNITIES, Inc.
In-Office
FULL TIME
July 2, 2026
Growth Marketing Manager - Gift Cards & Catering Programs
Thompson Hospitality
In-Office
FULL TIME
July 1, 2026
Senior Manager, Growth Marketing
Capital One |
$177,700 - $202,800
In-Office
FULL TIME
June 29, 2026
In-Office
FULL TIME
June 28, 2026
Senior Director, Paid Media Product — AI-Driven Cross-Channel Growth
Gannett |
$195K - $200K
In-Office
FULL TIME
June 28, 2026
Growth Marketing Lead: Inbound Funnels & Paid Media
Saga Communications
In-Office
FULL TIME
June 25, 2026
In-Office
FULL TIME
June 24, 2026
In-Office
FULL TIME
June 24, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Virginia (state)
- Median annual wage
- $76,980
- Mean annual wage
- $87,420
- 10th percentile
- $40,100
- 90th percentile
- $153,300
- Employment
- 25,610
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Virginia
Source: BLS OEWS (2025)