192 Paid Media Jobs in Virginia

Labor snapshot

U.S. labor-market snapshot for paid media roles.

Median annual wage (2025)

$76,980

Proxy wage for paid media roles in Virginia (occupation: Market Research Analysts and Marketing Specialists)

Estimated employment

25,610

Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Virginia

Vs. U.S. median

-2.3%

below U.S. median of $78,760

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025

PPCjobs.com salary snapshot

From salaries listed on current paid media jobs on this board.

Median listed salary

$115,000 / year

Jobs with salary

24

Typical posted range

$110,000 – $288,000 / year

Source: PPCjobs.com inventory (posted salaries)

Age

25–34 · 38%

Education

Bachelor's 58%

Gender

55% women · 45% men

See career profile & more ↓

Cities in Virginia

3 cities with paid media jobs

Mc Lean, VA 26 Richmond, VA 41 Norfolk, VA 12

↗ indicates external job listing (opens in new tab)

Career profile & labor market detail

Market Research Analysts and Marketing Specialists (SOC 13-1161)

Age

% of workers

Under 258%

25–3438%

35–4428%

45+26%

U.S. Census Bureau, American Community Survey (ACS) 5-year

Education

% of workers

High school or less6%

Some college18%

Bachelor's58%

Master's+18%

U.S. Census Bureau, American Community Survey (ACS) 5-year

Gender

% of workers

100%

• Women 55%
• Men 45%

U.S. Census Bureau, American Community Survey (ACS) 5-year

More labor market detail

Page focus

paid media roles

Occupation (SOC)

13-1161 — Market Research Analysts and Marketing Specialists

Geography

Virginia (state)

Median annual wage

$76,980

Mean annual wage

$87,420

10th percentile

$40,100

90th percentile

$153,300

Employment

25,610

U.S. median (same SOC)

$78,760

Median annual wage trend

Virginia

Source: BLS OEWS (2025)