Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$72,520
Proxy wage for paid media roles in Texas (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
63,350
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Texas
Vs. U.S. median
-7.9%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$122,500 / year
Jobs with salary
109
Typical posted range
$83,000 – $159,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Texas
8 cities with paid media jobs
indicates external job listing (opens in new tab)
Digital Content Strategist: Social & Growth Marketing
The Chronicle Of Higher Education, Inc.
In-Office
FULL TIME
July 18, 2026
Digital Marketing Specialist - Paid Media & CRO
University of St. Augustine for Health Sciences
In-Office
FULL TIME
July 18, 2026
In-Office
FULL TIME
July 18, 2026
Executive Assistant & Growth Marketing Strategist
EAGLE RAILCAR SERVICES
In-Office
FULL TIME
July 18, 2026
Growth Marketing Coordinator - Agritech Startup
Ranchbot Monitoring Solutions
In-Office
FULL TIME
July 18, 2026
Growth Marketing Lead, Vacation Rentals Partnerships
11105 Expedia, Inc.
In-Office
FULL TIME
July 18, 2026
Growth Marketing Leader - Scale Acquisition Engine
Leaky’s Plumbing, Heating & A/C
In-Office
FULL TIME
July 18, 2026
Growth Marketing Manager - Digital, GEO & Events
Aligned Data Centers, LLC
In-Office
FULL TIME
July 18, 2026
Growth Marketing Manager - Lifecycle
SpaceXAI |
$125,000 - $225,000
In-Office
FULL TIME
July 18, 2026
Growth Marketing Manager - Lifecycle
SpaceXAI |
$125,000 - $225,000
In-Office
FULL TIME
July 18, 2026
Growth Marketing Manager - Own the Engine (Hybrid)
Kingfisher Roofing
Hybrid
FULL TIME
July 18, 2026
Growth Marketing Manager — Inbound, SEO & Lead Gen
SpaceManager Closets
In-Office
FULL TIME
July 18, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 46%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Texas (state)
- Median annual wage
- $72,520
- Mean annual wage
- $79,770
- 10th percentile
- $37,640
- 90th percentile
- $135,710
- Employment
- 63,350
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Texas
Source: BLS OEWS (2025)