For 46 years, Bedford Advertising has helped franchise auto dealerships own their local markets by increasing their overall sales, market share, and ultimately gross profit.

The way we do it starts with data. Bedford uses ZIP-level territory analysis and exclusive market intelligence partnerships to show dealers exactly where they’re winning, where they’re losing, and who are pulling their buyers away, down to the specific neighborhoods, demographics, and models. From there, we build strategies that are hard to argue with, because the numbers do the talking.

We run the full spectrum: digital advertising, traditional media, SEO, bilingual creative, in‑house video production, and strategic account management, all integrated under one roof. Our dealers don’t manage a committee of vendors. They have a dedicated Bedford team working every channel toward a single sales objective.

The franchise dealerships we partner with are among the most competitive stores in their markets. They stay because the process works: a structured cycle of market research, planning, campaign launch, performance monitoring, and optimization that compounds over time. We’ve been doing this long enough to know that strategy without accountability is just overhead, and we’re not interested in being someone’s overhead.

The Opportunity

Bedford sits on a significant and largely untapped asset: proprietary market data and client performance intelligence built over decades of automotive retail advertising. The Growth Marketing Manager will turn that asset into a published body of work — original research, market studies, and data‑driven content that earns the attention of dealership decision‑makers and naturally generates inbound interest in what Bedford does differently.

Beyond content, this person will own Bedford’s full demand generation function, building the systems, campaigns, and conversion infrastructure that moves prospects from first awareness to qualified conversations with our business development team.

This is a solo builder role. You’ll report directly to the President, with access to leadership, agency resources, and vendor support as the function grows.

What You’ll Do

Own Bedford’s demand generation strategy from top‑of‑funnel awareness through MQL delivery to the business development team

Mine Bedford’s proprietary agency data and client research to develop original published reports, market studies, and industry insights that position Bedford as a leading authority on automotive retail marketing

Build, manage, and optimize email marketing campaigns using Keap, including drip sequences, lead scoring, and automated nurture workflows

Create and publish content across social media, email, and the Bedford website to drive awareness and inbound interest among franchise dealer principals, GMs, and marketing directors

Design, build, and optimize pages in WordPress, including campaign landing pages, content hubs, and sales‑facing web experiences built for conversion

Develop and manage paid digital campaigns across LinkedIn Ads, Google Ads, and Meta targeted at dealership decision‑makers in DFW and beyond

Implement GEO best practices to ensure Bedford surfaces in AI‑generated answers and LLM responses alongside traditional search results

Partner with leadership to develop sales enablement materials and outreach assets that support business development conversations

Track, analyze, and report on campaign performance including MQLs generated, pipeline influenced, and cost per opportunity, and use those insights to continuously optimize strategy

Support trade show participation, industry event planning, and post‑event follow‑up campaigns

What Success Looks Like

At 90 days: Bedford has a functioning demand generation infrastructure in place. Email automation is live, the content calendar is running, and the first original research piece is in production or published. Lead tracking is connected to our CRM and the business development team has clear visibility into what marketing is generating.

At one year: Bedford has a consistent, measurable inbound pipeline that didn’t exist before. Original research is publishing on a regular cadence and generating inbound interest from qualified dealership prospects. Paid campaigns are optimized and tied to cost‑per‑MQL targets. The function runs systematically, not reactively.

What You’ll Bring

4 to 6 years of B2B demand generation, marketing automation, or growth marketing experience

Bachelor’s degree in Marketing, Business, Communications, or a related field

Hands‑on experience with a marketing automation platform (HubSpot, ActiveCampaign, Keap, or comparable) including campaign building, lead nurturing, automation workflows, and attribution reporting

Demonstrated experience building and editing in WordPress, including landing pages, campaign pages, and content‑driven web experiences

Familiarity with Salesforce or a comparable CRM for pipeline tracking and MQL handoff coordination with sales

Proven ability to write compelling marketing copy for emails, ads, social, and web

Experience managing paid social campaigns, particularly LinkedIn Ads, and Google Ads

A demonstrated ability to translate data and research into content that informs, earns trust, and generates inbound interest

A working knowledge of SEO fundamentals and an active interest in GEO and AI search visibility

A comfort level in Canva, Figma, or similar tools for producing marketing assets independently

An analytical mindset: you care about what’s working and aren’t afraid to cut what isn’t

Strong project management instincts who can own a project from brief to results report

Preferred Qualifications

Experience marketing professional services or B2B solutions to mid‑market businesses

Background in or familiarity with automotive retail, dealership operations, or automotive advertising

Experience producing original research, data‑driven reports, or thought leadership content that drives inbound interest

Google Analytics or comparable platform certification

Experience using AI tools for content creation, audience targeting, or campaign optimization

Familiarity with GEO principles and how to audit and improve brand citation rates within AI‑generated search results

Compensation and Benefits

Base salary: $65,000 to $80,000, commensurate with experience

Health insurance

401(k)

Paid time off and paid holidays

Flexible hybrid schedule based in DFW

Bedford Advertising is an equal opportunity employer. Candidates must be authorized to work in the United States.

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