Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$69,440
Proxy wage for paid media roles in South Carolina (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
11,920
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in South Carolina
Vs. U.S. median
-11.8%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$95,000 / year
Jobs with salary
12
Typical posted range
$95,000 – $95,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in South Carolina
1 city with paid media jobs
indicates external job listing (opens in new tab)
Google Ads Strategist - Multi-Brand Ecommerce (Flexible)
Maxwood Furniture Inc
In-Office
FULL TIME
June 24, 2026
Growth Marketing Director: Scale Revenue & Lifecycle
Cengage Group
In-Office
FULL TIME
June 22, 2026
Growth-Driven Performance Marketer, Google & Meta Ads
Zest Digital Marketing
In-Office
FULL TIME
June 20, 2026
Performance Marketing Specialist (Google & Meta Ads)
Zest Digital Marketing
In-Office
FULL TIME
June 20, 2026
Remote Growth Marketing Specialist — SEM & Chatbots
Ingersoll Rand
In-Office
FULL TIME
June 16, 2026
In-Office
FULL TIME
June 16, 2026
Remote Paid Media Specialist – Automotive Campaigns Pro
Hudson-Automotive-Group
In-Office
FULL TIME
June 15, 2026
In-Office
FULL TIME
June 11, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 46%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- South Carolina (state)
- Median annual wage
- $69,440
- Mean annual wage
- $81,470
- 10th percentile
- $39,950
- 90th percentile
- $153,090
- Employment
- 11,920
- U.S. median (same SOC)
- $78,760
Median annual wage trend
South Carolina
Source: BLS OEWS (2025)