Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$69,440
Proxy wage for paid media roles in South Carolina (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
11,920
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in South Carolina
Vs. U.S. median
-11.8%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$95,000 / year
Jobs with salary
12
Typical posted range
$95,000 – $95,000 / year
Source: PPCjobs.com inventory (posted salaries)
Remote US
Full Time
September 20, 2026
Remote US
Full Time
September 18, 2026
Growth Marketing Director - Startup GTM Leader
Heirloom Cloud Corporation
In-Office
FULL TIME
September 12, 2026
Growth Marketing & Content Manager
Apollon Wealth Management, LLC
In-Office
FULL TIME
September 11, 2026
Growth Marketing and Content Lead for Wealth Audiences
Apollon Wealth Management, LLC
In-Office
FULL TIME
September 9, 2026
Growth Marketing Director - Geospatial Tech & AI
Quantum Reality Capture
In-Office
FULL TIME
September 9, 2026
Paid Search Specialist: Drive Growth with Precision
The Post and Courier
In-Office
FULL TIME
September 9, 2026
Senior Growth Marketing & Content Lead — Hybrid
Apollon Wealth Management
Hybrid
FULL TIME
September 9, 2026
Paid Search Specialist: Data-Driven Campaign Optimizer
Evening Post Publishing
In-Office
FULL TIME
September 9, 2026
EMEA Growth Marketing & Portfolio Manager
Sealed Air Corporation
In-Office
FULL TIME
September 4, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 46%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- South Carolina (state)
- Median annual wage
- $69,440
- Mean annual wage
- $81,470
- 10th percentile
- $39,950
- 90th percentile
- $153,090
- Employment
- 11,920
- U.S. median (same SOC)
- $78,760
Median annual wage trend
South Carolina
Source: BLS OEWS (2025)