Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$72,790
Proxy wage for paid media roles in Ohio (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
27,370
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Ohio
Vs. U.S. median
-7.6%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$92,500 / year
Jobs with salary
9
Typical posted range
$82,500 – $145,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Ohio
4 cities with paid media jobs
indicates external job listing (opens in new tab)
Digital Marketing Specialist, Paid Social Media
Great Day Improvements: A Family of Brands
In-Office
FULL TIME
May 29, 2026
GDI - Digital Marketing Specialist, Paid Social Media
Great Day Improvements: A Family of Brands
In-Office
FULL TIME
May 29, 2026
Hybrid
FULL TIME
May 29, 2026
Remote Growth Marketing Intern (German & English)
Ceridian HCM, Inc
In-Office
FULL TIME
May 29, 2026
In-Office
FULL TIME
May 29, 2026
Digital Marketing Specialist, Paid Social Media
Great Day Improvements
In-Office
FULL TIME
May 28, 2026
GDI - Digital Marketing Specialist, Paid Social Media
Great Day Improvements: A Family of Brands
In-Office
FULL TIME
May 27, 2026
In-Office
FULL TIME
May 27, 2026
(Germany) Bilingual (German/English) Growth Marketing Coordinator Intern 4 months - Summer 2026
Ceridian HCM, Inc
In-Office
FULL TIME
May 26, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 46%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Ohio (state)
- Median annual wage
- $72,790
- Mean annual wage
- $78,560
- 10th percentile
- $39,860
- 90th percentile
- $129,270
- Employment
- 27,370
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Ohio
Source: BLS OEWS (2025)