Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$72,790
Proxy wage for paid media roles in Ohio (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
27,370
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Ohio
Vs. U.S. median
-7.6%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$87,500 / year
Jobs with salary
13
Typical posted range
$82,500 – $140,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Ohio
4 cities with paid media jobs
Growth Marketing Manager – Build the French Market (Hybrid)
Elsässer Filtertechnik GmbH
Hybrid
FULL TIME
June 24, 2026
Paid Search Specialist - SEM - Google Ads - Automotive
Make & Model Marketing
In-Office
FULL TIME
May 23, 2026
Performance Marketing Analyst – Paid Media & Lead Gen
Joyce Windows, Sunrooms & Baths
In-Office
FULL TIME
April 18, 2026
In-Office
FULL TIME
April 18, 2026
Paid Media Specialists - Paid Search/SEM, Paid Social
Joyce Windows, Sunrooms & Baths
In-Office
FULL TIME
April 11, 2026
Growth Marketing Specialist - HubSpot & Revenue Ops
BusinessScreen.com
In-Office
FULL TIME
April 11, 2026
Weiterbildung zum E-Commerce Manager (SEO, CRO, Meta Ads, Google Ads, E-Mail Marketing, Marketi[...]
Apiron Group
In-Office
FULL TIME
April 11, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 46%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Ohio (state)
- Median annual wage
- $72,790
- Mean annual wage
- $78,560
- 10th percentile
- $39,860
- 90th percentile
- $129,270
- Employment
- 27,370
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Ohio
Source: BLS OEWS (2025)