Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$78,410
Proxy wage for paid media roles in North Carolina (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
30,700
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in North Carolina
Vs. U.S. median
-0.4%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$115,000 / year
Jobs with salary
21
Typical posted range
$95,000 – $117,500 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in North Carolina
3 cities with paid media jobs
Growth Marketing Leader - Home Services Brand
Quality Service Today Plumbing & Septic
In-Office
FULL TIME
August 13, 2026
Paid Search Strategist: High-Budget Campaigns & Analytics
Premiermarketingus
In-Office
FULL TIME
August 13, 2026
Growth Marketing Lead — B2B Tech & Smart Buildings
IoT Deployment Services
In-Office
FULL TIME
August 11, 2026
Growth Marketing Lead for Home Services
Quality Service Today plumbing
In-Office
FULL TIME
August 9, 2026
Growth Marketing & Practice Relations Specialist
Oral Surgery Partners
In-Office
FULL TIME
August 9, 2026
Hybrid Paid Search Analyst: Data-Driven & Collaborative
Advance Auto Parts
Hybrid
FULL TIME
August 7, 2026
Hands-On Growth Marketing Manager (Consumer Electronics)
Quest Talent Solutions
In-Office
FULL TIME
August 4, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 56%
- Men 44%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- North Carolina (state)
- Median annual wage
- $78,410
- Mean annual wage
- $89,430
- 10th percentile
- $43,780
- 90th percentile
- $155,670
- Employment
- 30,700
- U.S. median (same SOC)
- $78,760
Median annual wage trend
North Carolina
Source: BLS OEWS (2025)