Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$78,410
Proxy wage for paid media roles in North Carolina (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
30,700
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in North Carolina
Vs. U.S. median
-0.4%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$115,000 / year
Jobs with salary
21
Typical posted range
$95,000 – $117,500 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in North Carolina
3 cities with paid media jobs
Growth Marketing Leader: Strategy, ROI & Team Leadership
Renewal by Andersen of Charlotte
In-Office
FULL TIME
August 26, 2026
Growth Marketing & Adoption Executive (Mooresville)
PetScreening
In-Office
FULL TIME
August 25, 2026
Growth Marketing Lead - Integrated Campaigns & Demand Gen
EMS Management & Consultants
In-Office
FULL TIME
August 24, 2026
Growth Marketing Manager – Customer Expansion
Innovien Solutions
In-Office
FULL TIME
August 23, 2026
Growth Marketing Manager — Solar & Home Services
Renu Energy Solutions
In-Office
FULL TIME
August 20, 2026
Healthcare Growth Marketing Lead
Aalberts Integrated Piping Systems Americas
In-Office
FULL TIME
August 18, 2026
Growth Marketing Associate: Campaigns & Events
Amplify North Carolina
In-Office
FULL TIME
August 16, 2026
Growth Marketing & Paid Media Strategist
Contractor Growth Network
In-Office
FULL TIME
August 15, 2026
Growth Marketing Leader - Home Services Brand
Quality Service Today Plumbing & Septic
In-Office
FULL TIME
August 13, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 56%
- Men 44%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- North Carolina (state)
- Median annual wage
- $78,410
- Mean annual wage
- $89,430
- 10th percentile
- $43,780
- 90th percentile
- $155,670
- Employment
- 30,700
- U.S. median (same SOC)
- $78,760
Median annual wage trend
North Carolina
Source: BLS OEWS (2025)