Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$98,580
Proxy wage for paid media roles in New York (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
80,500
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in New York
Vs. U.S. median
+25.2%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$115,000 / year
Jobs with salary
343
Typical posted range
$90,000 – $157,500 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in New York
6 cities with paid media jobs
indicates external job listing (opens in new tab)
In-Office
FULL TIME
May 24, 2026
Growth Marketing Strategy Manager
Garner Health |
$145,000 - $190,000
In-Office
FULL TIME
May 24, 2026
Hybrid PPC & SEO Specialist - Own Digital Growth Impact
Connectica LLC
Hybrid
FULL TIME
May 24, 2026
Senior Marketing Associate: Paid Media & IPO Engagement
Intercontinental Exchange Holdings, Inc.
In-Office
FULL TIME
May 24, 2026
Senior Media Manager - Paid Media & Performance
Barkley&Co. |
$95,000-$120,000
In-Office
FULL TIME
May 24, 2026
Senior Paid Search Specialist (SEM), Performance Marketing
Gen Digital Inc |
$100,000-$125,000
In-Office
FULL TIME
May 24, 2026
Social Media & Paid Advertising Specialist
Millennium Physician Group
In-Office
FULL TIME
May 24, 2026
VP Growth Marketing - Multi-Brand Growth & AI-Driven Scale
Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank)
In-Office
FULL TIME
May 24, 2026
VP, Growth Marketing
Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank)
In-Office
FULL TIME
May 24, 2026
Advertising Paid Search Strategist - Ecommerce
Rithum LinkedIn Board |
$80,000-$120,000
In-Office
FULL TIME
May 23, 2026
Bilingual Growth Marketing Specialist - Lead Gen & Digital
Eazzy Consulting LLC
In-Office
FULL TIME
May 23, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 51%
- Men 49%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- New York (state)
- Median annual wage
- $98,580
- Mean annual wage
- $103,270
- 10th percentile
- $56,070
- 90th percentile
- $165,920
- Employment
- 80,500
- U.S. median (same SOC)
- $78,760
Median annual wage trend
New York
Source: BLS OEWS (2025)