Growth Marketing Specialist Company: Knowledge Road Education Department: Marketing & Growth Employment Type: Full-time Compensation: $20–30/hr + performance bonuses

Knowledge Road Education is dedicated to supporting schools and families by providing high-quality special education and therapy services. We specialize in SETSS (Special Education Teacher Support Services), Speech Therapy, Occupational Therapy, Counseling, and ABA therapy through insurance partnerships. Our team values high performance, accountability, and measurable results, ensuring that more students gain access to the services they need.

Position Overview: We're looking for a Growth Marketing Specialist to manage paid advertising campaigns and optimize conversion funnels across multiple platforms. This role requires hands-on experience with digital advertising, strong analytical skills, and a track record of improving campaign ROI through testing and optimization.

Key Responsibilities Plan, launch, and optimize paid advertising campaigns on Google Ads, Meta, TikTok, and Reddit

Build and test landing pages and funnels to maximize conversion rates for school partnerships and family outreach

Set up and manage email marketing automation sequences in Salesforce Pardot and Marketing Cloud

Conduct A/B tests on ad creative, landing pages, and email campaigns

Monitor campaign performance using Google Analytics and platform-specific dashboards

Manage advertising budgets and maintain target cost-per-acquisition goals

Create performance reports with actionable insights and recommendations

Required Qualifications 2+ years of hands-on experience with paid digital advertising

Proven track record of managing ad budgets of $10K+ per month

Proficiency with Google Ads, Facebook Ads Manager, Google Analytics, and Salesforce Pardot/Marketing Cloud

Experience with email marketing platforms (Mailchimp, Klaviyo, or similar)

Strong analytical skills with ability to interpret campaign data

Experience with A/B testing and conversion rate optimization

Understanding of customer acquisition costs and lifetime value metrics

Preferred Qualifications Google Ads and Facebook Blueprint certifications

Experience with landing page builders (Unbounce, Leadpages, ClickFunnels)

Knowledge of marketing automation and lead nurturing

Background in education, healthcare, or service-driven marketing

Familiarity with attribution modeling and multi-touch attribution

Experience with programmatic advertising

Salesforce certifications (e.g., Pardot Specialist, Marketing Cloud Email Specialist) a plus

Success Metrics Achieve positive ROI on 2+ paid advertising channels within 90 days

Improve overall conversion rates by 20% within 6 months

Maintain cost-per-acquisition below target thresholds

Compensation & Benefits Base salary: $20–30/hr based on experience

Performance bonuses tied to campaign ROI and conversion improvements

Daily catered lunch

Company laptop and phone

Generous PTO policy

Professional development budget

Health benefits package

Knowledge Road Education is an equal opportunity employer committed to diversity in education.