Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$61,950
Proxy wage for paid media roles in New Mexico (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
1,610
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in New Mexico
Vs. U.S. median
-21.3%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Not enough salary data in this filter yet to build a snapshot. Other channels may still show one when more listed salaries are available.
Remote Performance Marketing Manager: Google & Meta Ads
Embedded Shishya
In-Office
FULL TIME
September 25, 2026
In-Office
FULL TIME
September 25, 2026
Strategic PPC & SEO Marketing Lead (Remote)
Blacksmith Agency
In-Office
FULL TIME
September 25, 2026
Remote Paid Search Manager - Franchise & Ecommerce Growth
Ignite Visibility
In-Office
FULL TIME
September 25, 2026
Digital Growth Marketing Specialist
PDi Communication Systems, Inc.
In-Office
FULL TIME
September 25, 2026
Senior Search Marketing Manager PPC, SEO & CRO (Remote)
Blacksmith Agency
In-Office
FULL TIME
September 25, 2026
Growth Marketing Associate: Subscriptions & Campaigns
Punchbowl News
In-Office
FULL TIME
September 25, 2026
Remote Performance Marketing Lead - PPC, SEO & CRO
Blacksmith Agency
In-Office
FULL TIME
September 25, 2026
Senior Digital Strategist — Remote PPC, SEO & CRO Lead
Blacksmith Agency
In-Office
FULL TIME
September 25, 2026
In-Office
FULL TIME
September 25, 2026
Remote Strategic Digital Marketing Lead (PPC & SEO)
Blacksmith Agency
In-Office
FULL TIME
September 25, 2026
Software Engineer - Growth Marketing Engineer
Pyramid Consulting
In-Office
FULL TIME
September 25, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 57%
- Men 43%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- New Mexico (state)
- Median annual wage
- $61,950
- Mean annual wage
- $67,090
- 10th percentile
- $41,600
- 90th percentile
- $98,060
- Employment
- 1,610
- U.S. median (same SOC)
- $78,760
Median annual wage trend
New Mexico
Source: BLS OEWS (2025)