Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$61,950
Proxy wage for paid media roles in New Mexico (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
1,610
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in New Mexico
Vs. U.S. median
-21.3%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Not enough salary data in this filter yet to build a snapshot. Other channels may still show one when more listed salaries are available.
Remote US
Full Time
September 20, 2026
Remote US
Full Time
September 18, 2026
Director of Member Engagement & Growth Marketing
IFA Foundation
In-Office
FULL TIME
September 15, 2026
Multi-Brand Growth Marketing Manager
Mt. Washington Pediatric Hospital
In-Office
FULL TIME
September 15, 2026
Hybrid Performance Marketing Specialist: Paid Ads & SEO
TweakCentric Solutions
Hybrid
FULL TIME
August 13, 2026
Digital Marketing Lead: Paid Media, CRO & Analytics
Southwest Women's Oncology Inc
In-Office
FULL TIME
June 26, 2026
ROI-Driven SEO & SEM Marketing Specialist
Xynergy® Media & Digital Marketing
In-Office
FULL TIME
June 24, 2026
SEO / SEM Digital Marketing Specialist
Xynergy® Media & Digital Marketing
In-Office
FULL TIME
April 12, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 57%
- Men 43%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- New Mexico (state)
- Median annual wage
- $61,950
- Mean annual wage
- $67,090
- 10th percentile
- $41,600
- 90th percentile
- $98,060
- Employment
- 1,610
- U.S. median (same SOC)
- $78,760
Median annual wage trend
New Mexico
Source: BLS OEWS (2025)