Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$70,140
Proxy wage for paid media roles in Missouri (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
14,890
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Missouri
Vs. U.S. median
-10.9%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$79,000 / year
Jobs with salary
27
Typical posted range
$79,000 – $124,126 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Missouri
3 cities with paid media jobs
indicates external job listing (opens in new tab)
Digital Marketing Specialist (SEO/SEM)
Lee Kum Kee International Holdings Ltd
In-Office
FULL TIME
July 10, 2026
Growth Marketing Specialist - Multi-Channel (Home Services)
Hoffmann Brothers
In-Office
FULL TIME
July 10, 2026
Growth-Focused Digital Marketing Specialist (SEO/SEM)
Lee Kum Kee International Holdings Ltd
In-Office
FULL TIME
July 10, 2026
Lead-Gen PPC Strategist: Search, Display & YouTube
The 401 Group of Companies
In-Office
FULL TIME
July 10, 2026
Remote PPC Strategist - Profit-Sharing & Growth
Coalition Technologies
In-Office
FULL TIME
July 10, 2026
Remote Digital Marketing Specialist PPC, SEO & Social
Bootenschipper
In-Office
FULL TIME
July 9, 2026
In-Office
FULL TIME
July 9, 2026
Performance Marketing Manager (Paid Media)
Plug |
$74,000 - $84,000
In-Office
FULL TIME
July 8, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 58%
- Men 42%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Missouri (state)
- Median annual wage
- $70,140
- Mean annual wage
- $78,560
- 10th percentile
- $37,970
- 90th percentile
- $129,140
- Employment
- 14,890
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Missouri
Source: BLS OEWS (2025)