Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$70,140
Proxy wage for paid media roles in Missouri (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
14,890
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Missouri
Vs. U.S. median
-10.9%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$82,500 / year
Jobs with salary
31
Typical posted range
$79,000 – $124,126 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Missouri
3 cities with paid media jobs
Paid Search Specialist: Data-Driven Growth & Insights
Veterans United Home Loans
In-Office
FULL TIME
August 15, 2026
In-Office
FULL TIME
August 14, 2026
Paid Search Analyst: Drive Results & Insights
Veterans United Home Loans
In-Office
FULL TIME
August 14, 2026
In-Office
FULL TIME
August 9, 2026
Growth Marketing Operations Lead — AI-Driven Experiments
6AM City, LLC
In-Office
FULL TIME
August 7, 2026
LA-Based Paid Social Manager — DTC Beauty & Creator Commerce
Chameleon Collective
In-Office
FULL TIME
August 7, 2026
Performance-Driven Digital Marketing Specialist (PPC & Ads)
APEX Service Partners
In-Office
FULL TIME
August 4, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 58%
- Men 42%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Missouri (state)
- Median annual wage
- $70,140
- Mean annual wage
- $78,560
- 10th percentile
- $37,970
- 90th percentile
- $129,140
- Employment
- 14,890
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Missouri
Source: BLS OEWS (2025)