Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$87,510
Proxy wage for paid media roles in Minnesota (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
21,280
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Minnesota
Vs. U.S. median
+11.1%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$97,500 / year
Jobs with salary
12
Typical posted range
$70,000 – $288,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Minnesota
1 city with paid media jobs
indicates external job listing (opens in new tab)
In-Office
FULL TIME
May 22, 2026
PPC/LSA Specialist
One Hour Heating & Air Conditioning of Ramsey, MN
In-Office
FULL TIME
May 21, 2026
Remote Digital Marketing Analyst: PPC & Analytics
Team Velocity Marketing
In-Office
FULL TIME
May 21, 2026
Brand Growth Marketing Manager — Data-Driven Campaigns
Dairy Farmers of America
In-Office
FULL TIME
May 19, 2026
In-Office
FULL TIME
May 18, 2026
Senior Paid Media Specialist, Paid Social/Programmatic
Thomson Reuters
In-Office
FULL TIME
May 18, 2026
Digital Project Lead for PPC & E‑Commerce – Hybrid
Rocket 55 LLC |
$55,000 - $80,000
Hybrid
FULL TIME
May 17, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Minnesota (state)
- Median annual wage
- $87,510
- Mean annual wage
- $94,120
- 10th percentile
- $50,400
- 90th percentile
- $143,180
- Employment
- 21,280
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Minnesota
Source: BLS OEWS (2025)
