Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$87,510
Proxy wage for paid media roles in Minnesota (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
21,280
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Minnesota
Vs. U.S. median
+11.1%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$97,500 / year
Jobs with salary
12
Typical posted range
$70,000 – $288,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Minnesota
1 city with paid media jobs
indicates external job listing (opens in new tab)
B2B Digital Marketing Manager – PPC/SEO Lead
Dormont Manufacturing Co
In-Office
FULL TIME
June 15, 2026
Growth Marketing & Partnerships Coordinator
Puustelli North America
In-Office
FULL TIME
June 14, 2026
Strategic Paid Media Campaigns Manager
Minnesota-Sports-and-Entertainment
In-Office
FULL TIME
June 14, 2026
Lifecycle Marketing Manager — HubSpot & Paid Media (Hybrid)
Nexstar-Network |
$95,000-$125,000
Hybrid
FULL TIME
June 12, 2026
Bilingual Growth Marketing Manager, Mexico
Dairy Queen Corporation
In-Office
FULL TIME
June 11, 2026
Remote Paid Social Marketing Manager - Gov Programs Growth
UnitedHealthcare
In-Office
FULL TIME
June 10, 2026
Remote Retail Paid Ads Strategist - Performance & ROI
Vertical Rail
In-Office
FULL TIME
June 10, 2026
Growth Marketing Leader for Global EdTech Platform
2U |
$271,000-$305,000
In-Office
FULL TIME
June 9, 2026
Remote Paid Search Manager — Growth & Client Impact
Epic Search Partners
In-Office
FULL TIME
June 9, 2026
Paid Search Media Specialist - Digital Marketing
Dealer Teamwork LLC
In-Office
FULL TIME
June 7, 2026
Remote Paid Social Marketing Manager - Growth & Health
UnitedHealth Group
In-Office
FULL TIME
June 7, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Minnesota (state)
- Median annual wage
- $87,510
- Mean annual wage
- $94,120
- 10th percentile
- $50,400
- 90th percentile
- $143,180
- Employment
- 21,280
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Minnesota
Source: BLS OEWS (2025)