Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$87,510
Proxy wage for paid media roles in Minnesota (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
21,280
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Minnesota
Vs. U.S. median
+11.1%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$97,500 / year
Jobs with salary
12
Typical posted range
$70,000 – $288,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Minnesota
1 city with paid media jobs
indicates external job listing (opens in new tab)
VP Growth Marketing: Platform Growth & Acquisition
2U |
$271,000-$305,000
In-Office
FULL TIME
July 17, 2026
In-Office
FULL TIME
July 12, 2026
Paid Search Media Specialist - Digital Marketing
Dealer Teamwork LLC
In-Office
FULL TIME
July 10, 2026
Performance Media Intern | Learn PPC & Analytics (Paid ESOP)
Collective Measures | Media & Analytics
In-Office
FULL TIME
July 10, 2026
Growth Marketing Lead — Strategy, Digital & Ops
TALENT Software Services
In-Office
FULL TIME
July 9, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Minnesota (state)
- Median annual wage
- $87,510
- Mean annual wage
- $94,120
- 10th percentile
- $50,400
- 90th percentile
- $143,180
- Employment
- 21,280
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Minnesota
Source: BLS OEWS (2025)