Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$76,370
Proxy wage for paid media roles in Maryland (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
13,570
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Maryland
Vs. U.S. median
-3.0%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$94,553 / year
Jobs with salary
11
Typical posted range
$71,250 – $98,527 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Maryland
2 cities with paid media jobs
indicates external job listing (opens in new tab)
Paid Media Manager (Fully remote, Non-profit Fundraising)
Avalon Consulting Group |
$65,000-$75,000
In-Office
FULL TIME
June 11, 2026
Growth Marketing & Catering Sales Lead
Ontario Trillium Foundation
In-Office
FULL TIME
June 10, 2026
Senior Paid Media Analyst
Avalon Consulting Group |
$95,000-$110,000
In-Office
FULL TIME
June 9, 2026
Hybrid Digital Media Specialist, Paid Ads & Analytics
Think Consulting
Hybrid
FULL TIME
June 9, 2026
Enrollment Marketing Strategist — Paid Media & CRO Lead
Penn State University |
$68,200 - $102,300
In-Office
FULL TIME
June 8, 2026
Lifecycle & Loyalty Growth Marketing Lead (Promotions)
United Cerebral Palsy of Georgia
In-Office
FULL TIME
June 8, 2026
Senior Construction Brand & Growth Marketing Manager
Corenic Construction
In-Office
FULL TIME
June 7, 2026
Paid Media Manager (Fully remote, Non-profit Fundraising)
Avalon Consulting Group |
$65,000-$75,000
In-Office
FULL TIME
June 2, 2026
Remote Creative Director — Growth Marketing Studio
ProperExpression, Inc
In-Office
FULL TIME
June 2, 2026
SEO and Paid Search Specialist
Strategic Factory |
$60,000 - $75,000
In-Office
FULL TIME
May 31, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 56%
- Men 44%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Maryland (state)
- Median annual wage
- $76,370
- Mean annual wage
- $85,610
- 10th percentile
- $41,600
- 90th percentile
- $145,600
- Employment
- 13,570
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Maryland
Source: BLS OEWS (2025)