Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$71,980
Proxy wage for paid media roles in Maine (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
2,390
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Maine
Vs. U.S. median
-8.6%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Not enough salary data in this filter yet to build a snapshot. Other channels may still show one when more listed salaries are available.
Cities in Maine
1 city with paid media jobs
indicates external job listing (opens in new tab)
Digital Marketing Strategist - Paid Media & Optimization
University of Maine
In-Office
FULL TIME
August 9, 2026
Hybrid
FULL TIME
August 8, 2026
Fall Internship: Growth Marketing & Content Creation
Sports Careers
In-Office
FULL TIME
July 29, 2026
Hybrid Digital Marketing Specialist — Paid Media & CRO
University-of-Main
Hybrid
FULL TIME
July 21, 2026
Digital Marketing Strategist - Paid Media & Optimization
University of Maine
In-Office
FULL TIME
June 25, 2026
English Market Growth Marketing Specialist
Hong Kong Study Skills Research Institute
In-Office
FULL TIME
June 21, 2026
Growth Marketing Specialist - Diagnostic Imaging/Telemedicine
USC3 IDEXX Distribution, Inc. dba IDEXX Ref Labs
In-Office
FULL TIME
June 18, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 57%
- Men 43%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Maine (state)
- Median annual wage
- $71,980
- Mean annual wage
- $79,240
- 10th percentile
- $43,310
- 90th percentile
- $127,200
- Employment
- 2,390
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Maine
Source: BLS OEWS (2025)