Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$63,700
Proxy wage for paid media roles in Indiana (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
14,400
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Indiana
Vs. U.S. median
-19.1%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$110,750 / year
Jobs with salary
8
Typical posted range
$72,500 – $200,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Indiana
1 city with paid media jobs
Paid Search Manager at Motive Interactive Stateline, NV
Motive Interactive
In-Office
FULL TIME
April 12, 2026
Hybrid Paid Search Specialist — Remote 2 Days/Week
Executive Alliance
Hybrid
FULL TIME
April 12, 2026
Paid Search Specialist, Integrated Advertising
Executive Alliance
In-Office
FULL TIME
April 12, 2026
Franchise Growth Marketing Manager - Remote
Hearst Digital Marketing Services
In-Office
FULL TIME
April 12, 2026
Franchise Growth Marketing Lead - Remote
Hearst Communications, Inc.
In-Office
FULL TIME
April 12, 2026
Senior Paid Media Campaign Lead — Hybrid/Remote
NeedleFinder Recruiting
Hybrid
FULL TIME
April 12, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 55%
- Men 45%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Indiana (state)
- Median annual wage
- $63,700
- Mean annual wage
- $72,460
- 10th percentile
- $39,740
- 90th percentile
- $117,640
- Employment
- 14,400
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Indiana
Source: BLS OEWS (2025)