Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$79,120
Proxy wage for paid media roles in Illinois (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
40,560
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Illinois
Vs. U.S. median
+0.5%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$91,443 / year
Jobs with salary
137
Typical posted range
$75,000 – $135,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Illinois
4 cities with paid media jobs
indicates external job listing (opens in new tab)
Digital Marketing Manager - SEO, PPC & Website Optimization
Empowered Staffing
In-Office
FULL TIME
May 28, 2026
In-Office
FULL TIME
May 28, 2026
Paid Search Campaign Lead - Ecommerce Growth
Starcom Mediavest Group Germany Gmbh
In-Office
FULL TIME
May 28, 2026
Sterile Processing Production Coordinator - SPPC 26-04924
NavitasPartners
In-Office
FULL TIME
May 27, 2026
Growth Marketing Specialist (100% Remote - Chicago Area Preferred)
WIN Home Inspection
In-Office
FULL TIME
May 26, 2026
Paid Search Analyst: Data-Driven Campaign Optimizer
Digitas North America
In-Office
FULL TIME
May 26, 2026
In-Office
FULL TIME
May 26, 2026
Associate Director, Paid Search
Publicis Groupe Holdings B.V |
$97,375 - $ 139,965
In-Office
FULL TIME
May 25, 2026
Senior Advertising Manager - Paid Media
C.A. Fortune |
$80,000 - $85,000
In-Office
FULL TIME
May 25, 2026
Manager, Paid Social (AlchBev)
Publicis Groupe Holdings B.V |
$75,050 - $107,835
In-Office
FULL TIME
May 24, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 47%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Illinois (state)
- Median annual wage
- $79,120
- Mean annual wage
- $87,940
- 10th percentile
- $46,970
- 90th percentile
- $139,110
- Employment
- 40,560
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Illinois
Source: BLS OEWS (2025)