Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$79,120
Proxy wage for paid media roles in Illinois (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
40,560
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Illinois
Vs. U.S. median
+0.5%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$91,443 / year
Jobs with salary
137
Typical posted range
$75,000 – $135,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Illinois
4 cities with paid media jobs
indicates external job listing (opens in new tab)
Paid Social Lead Manager - Strategy, Mentorship, Flexible Work
Publicis Groupe
In-Office
FULL TIME
July 16, 2026
Associate Director, Paid Search
Publicis Groupe ANZ |
$97,375 - $139,965
In-Office
FULL TIME
July 15, 2026
Growth Marketing and Content Strategist
Baethke Plumbing |
$48,000-$75,000
In-Office
FULL TIME
July 15, 2026
Growth Marketing and Content Strategist
Baethke Plumbing |
$48,000-$75,000
In-Office
FULL TIME
July 15, 2026
Paid Search Analyst: Data-Driven SEM & Optimization
Publicis Groupe Holdings B.V
In-Office
FULL TIME
July 15, 2026
Remote Growth Marketing Manager AI-Driven Paid Media
GenoPalate Inc
In-Office
FULL TIME
July 15, 2026
Senior Paid Search Analyst — Data-Driven SEM Mastery
Publicis Groupe Holdings B.V
In-Office
FULL TIME
July 15, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 47%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Illinois (state)
- Median annual wage
- $79,120
- Mean annual wage
- $87,940
- 10th percentile
- $46,970
- 90th percentile
- $139,110
- Employment
- 40,560
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Illinois
Source: BLS OEWS (2025)