Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$75,450
Proxy wage for paid media roles in Florida (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
60,770
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Florida
Vs. U.S. median
-4.2%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$93,750 / year
Jobs with salary
38
Typical posted range
$85,000 – $110,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Florida
7 cities with paid media jobs
indicates external job listing (opens in new tab)
Growth Marketing Lead - B2B SaaS (FinTech/Accounting)
xendoo Online Accounting, Bookkeeping & Tax
In-Office
FULL TIME
June 23, 2026
Growth Marketing Manager — Hybrid | Bonus
Better Talent by Laveer & Co. |
$55,000 - $65,000
Hybrid
FULL TIME
June 23, 2026
Remote Digital Marketing Assistant - Google Ads, Display Ads, PPC, Paid Search, SEO, Email Marketing
grabjobs
In-Office
FULL TIME
June 23, 2026
In-Office
FULL TIME
June 22, 2026
Growth Marketing Specialist: Campaigns & Analytics
Dynamic Equipment Group
In-Office
FULL TIME
June 20, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 46%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Florida (state)
- Median annual wage
- $75,450
- Mean annual wage
- $81,010
- 10th percentile
- $38,830
- 90th percentile
- $130,570
- Employment
- 60,770
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Florida
Source: BLS OEWS (2025)