Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$77,740
Proxy wage for paid media roles in Connecticut (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
9,930
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Connecticut
Vs. U.S. median
-1.3%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$100,000 / year
Jobs with salary
20
Typical posted range
$86,375 – $100,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Connecticut
2 cities with paid media jobs
indicates external job listing (opens in new tab)
Remote B2B Paid Social Strategist, LinkedIn Expert
Directive Consulting
In-Office
FULL TIME
July 3, 2026
Social Media Advertising Strategist (Remote US)
Directive Consulting
In-Office
FULL TIME
July 3, 2026
Channel Manager, Paid Search & Affiliate Marketing
Talencore |
$95,000-105,000
In-Office
FULL TIME
July 1, 2026
Growth Marketing Director: Scale Revenue & Lifecycle
Cengage Group
In-Office
FULL TIME
June 28, 2026
Growth Marketing Strategist — Cross-Functional Impact
CooperSurgical, Inc.
In-Office
FULL TIME
June 24, 2026
Remote Global Growth Marketing Lead
Dynata, LLC (Connecticut) |
$80K-$100K
In-Office
FULL TIME
June 23, 2026
Theatre Growth Marketing Manager
Yale University |
$65,000 - $101,000
In-Office
FULL TIME
June 18, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 46%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Connecticut (state)
- Median annual wage
- $77,740
- Mean annual wage
- $86,740
- 10th percentile
- $46,280
- 90th percentile
- $138,980
- Employment
- 9,930
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Connecticut
Source: BLS OEWS (2025)