Paid Media Specialist About the Position | Major Goals and Objectives and Location Requirements: The Paid Media Specialist is tasked with managing all Search, Social and Native advertising campaigns to deliver on obligations to our clients. The successful candidate will have an operational mindset and work closely with internal stakeholders to traffic, distribute, and optimize campaigns across social platforms, SEM and Native advertising platforms, while optimizing buying tactics to maximize performance and maintain cost efficiencies.

Schedule Requirements: Hybrid 3x a week – (New York). In‑office Expectations: This position is hybrid in‑office, with the ability to work remotely for up to 2 days per week.

About the Team | The Team and/or Brand The Paid Media team is a lean, highly effective team that supports People Inc.’s digital ad sales business, leveraging a variety of advertising platforms to deliver +$100M annual revenue.

Accountabilities, Actions, and Expected Measurable Results 30% Day‑to‑day campaign trafficking and management of People Inc’s ad products that require non‑O&O distribution

20% Analyze campaigns to ensure even pacing, full delivery, and optimal performance

15% Manage campaign volume & performance by channel while ensuring goals are on pace to meet client obligations

10% Find efficiencies in reports, products, and activation processes to improve turnaround times while mitigating errors

5% Respond to internal and client inquiries about product capabilities, specs, and limitations as well as campaign performance

5% Manage media budgets in order to maintain margin thresholds

5% Monitor accruals and communicate any revenue risk to appropriate teams

5% Work with advertising partners on product updates and implement updates to paid campaigns when appropriate

5% Assist on reporting, forecasting, and dashboard builds to improve visibility for senior leadership

Minimum Qualifications and Job Requirements Education: B.A. in marketing, business, communications or related fields preferred.

Experience: Minimum of 3‑years experience with digital ad serving systems with a focus in paid media distribution.

Specific Knowledge, Skills, Certifications and Abilities:

High attention to detail required.

Intermediate level of Excel required, including the ability to make and use pivot tables.

Basic proficiency in other Microsoft Office applications required.

Proven quantitative analytical abilities.

Must enjoy & effectively build relationships with internal & external contacts.

Ability to collaborate and work cross‑functionally.

Positive attitude and ability to work under tight time restrictions.

Good verbal and written communication skills.

Motivated self‑starter with a collaborative and entrepreneurial spirit.

Thrive in a fast‑paced environment, with multiple demands and shifting priorities.

Required Travel N/A

Equal Employment Opportunity (EEO) It is the policy of People Inc. to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing <a href="mailto:[email protected]">[email protected]</a>.

The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E‑Verify program, please visit <a href="https://www.e-verify.gov/employees." target="_blank" rel="noopener">https://www.e-verify.gov/employees.</a>

Pay Range New York: $67,000.00 – $80,000.00. The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.

Benefits Medical coverage

Dental coverage

Vision coverage

Prescription drug coverage

Unlimited paid time off (PTO)

Adoption or surrogate assistance

Donation matching

Tuition reimbursement

Basic life insurance

Basic accidental death & dismemberment

Supplemental life insurance

Supplemental accident insurance

Commuter benefits

Short‑term and long‑term disability

Health savings and flexible spending accounts

Family care benefits

Generous 401(k) savings plan with a company match program

10‑12 paid holidays annually

Generous paid parental leave (birthing and non‑birthing parents)

Pet insurance

Accident coverage

Critical and hospital indemnity health insurance coverage

Life and disability insurance

Company Overview People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast‑growing brands harness the best intent‑driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.

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